Ignite a Cultural Transformation & Maximize Your Leadership Impact

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Leadership Training for Your People Managers

Fire Up & Lead helps you train your current and future people managers to become leaders that can inspire and motivate employees. 

We believe that a strong and aligned team is the foundation for success. That’s why we teach leaders how to nurture a workplace where team members know their role and purpose, can work within their strengths, and embrace the core values and expectations of the organization. Imagine the impact your team can have when everyone is aligned with a common purpose, has a complete understanding of their role and how they fit in, and possesses the communication skills and tools to make it happen.

That’s what we strive for at Fire Up & Lead – to help you create a workplace where your team can thrive and achieve exceptional results.

Nurture Your Leadership Skills

Welcome to Fire Up & Lead, a boutique leadership development company dedicated to transforming the way small businesses lead their organizations. Our purpose is to positively impact communities by nurturing leadership skills and prioritizing people, so organizations can reach their true potential and excellence.

  • Our core values drive everything we do at Fire Up & Lead. We believe in providing joyful service, embracing a growth mindset, nurturing belonging, practicing accountability, and walking with integrity. These values guide our relationships with our clients and the work we do to help you achieve your goals.
  • We specialize in helping organizations increase employee engagement, navigate conflict management, and improve communication. We do this through customized consulting, training, and coaching programs that are tailored to your unique needs and challenges.
  • Our team of expert consultants works side by side with CEOs, COOs, CFOs, and HR executives to purposefully develop organizational culture and drive results. We are committed to delivering exceptional service and helping you achieve your goals.

Partner with Fire Up & Lead to transform your leadership and take your organization to the next level. Contact us today to learn more about our services and how we can help you achieve lasting success.


Culture Consulting Services

At Fire Up & Lead, we understand that a strong organizational culture is the foundation for success. That’s why we offer culture consulting and strategic planning services to help you build a thriving workplace culture that drives results.

Our team of experts works with you to identify your goals, assess the current state of your organization, and determine what’s working and what isn’t. We use a combination of 1:1 executive interviews, focus group meetings, and surveys to gain a deep understanding of your organization and its unique challenges.

Based on our findings, we develop a customized program that addresses your specific needs and areas of focus. Whether you need support with workplace culture, strategic planning, leadership development, or team development, we have the expertise to help you achieve your goals.

Our culture consulting and strategic planning services are designed to be flexible and adaptable to your changing needs. We provide ongoing support and resources to ensure that your organization continues to thrive long after our engagement is complete.

Partner with Fire Up & Lead for culture consulting and strategic planning services that will transform your workplace culture and drive results. Contact us today to learn more about how we can help you achieve your goals.

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Leadership Training and Development

At Fire Up & Lead, we understand the importance of effective leadership training for your team’s success. That’s why we offer a range of flexible and customizable training options to meet your unique needs.

  • Whether you’re looking for a one-time training event or a more strategic approach to rolling out a comprehensive training plan, we are here to help.
  • Our expert trainers work closely with you to develop a customized training program that addresses your specific challenges and goals.
  • We combine the latest research in leadership development with practical tools and strategies that can be implemented immediately.
  • Our interactive training sessions are high energy and designed to engage and inspire your team, providing them with the skills and confidence they need to succeed.

But we don’t just stop at delivering an exceptional training experience. Our ultimate goal is to help your team apply what they learn when they get back to their desks. We provide ongoing support and resources to ensure that your team can continue to build upon their newfound skills and knowledge.

Partner with Fire Up & Lead for leadership training that will take your team to the next level. Contact us today to learn more about our customizable training options and how we can help you achieve your goals.

Discover More About Fire Up & Lead’s Leadership Training

Maximized Leadership Training and Certification Program

Maximized Leadership Training and Certification Program (MaxLead) is a comprehensive leadership development program designed to equip new, current, and aspiring supervisors and managers with the skills and leadership mindset needed to thrive in today’s evolving workforce.

Program graduates will learn how to:

  • Strengthen their performance coaching skills and navigate crucial conversations effectively
  • Align resources, manage time, and delegate work efficiently
  • Inspire and motivate their teams to work together productively
  • Level up their strategic planning skills to look beyond their day-to-day demands

Leadership training and development offers a range of benefits for both individuals and organizations.

 MaxLead helps supervisors and managers increase their confidence and overall leadership effectiveness.  Participants gain self-awareness and insight into their natural leadership style and learn how to become an authentic leader that can build genuine relationships and nurture talent.

Organizations that invest in leadership training benefit from:

  • A more engaged and motivated workforce that is empowered to find innovative solutions
  • Teams that work together productively, leading to increased productivity
  • Improved employee retention
  • Reduced hiring expenses

MaxLead graduates will become more effective and resilient leaders who are better equipped with the skills and leadership mindset needed to thrive in today’s evolving work environments.

 Our curriculum is designed to support in their leadership journey following these principles:

  • Radical Self Leadership: the practice of taking full responsibility for your thoughts, feelings, beliefs, actions, and results
  • Becoming a Leader People Follow: leading with compassionate accountability, modeling clarity, kindness, and hope
  • Leading & Empowering Others: shifting your leadership priorities, cultivating commitment, and investing in people

Discover More About Fire Up & Lead’s MaxLead Programs

Authorized Partner with Everything DiSC®

Leadership Training with Everything DiSC® – The Culture Catalyst™

Everything DiSC® is an assessment-based learning experience that deepens self-awareness, inspires appreciation of others, and fosters effective collaboration in the workplace. Backed by over 40 years of research and Fire Up & Lead, you can expect customizable solutions that meet your organization’s unique training needs.

Everything DiSC Workplace® – Build a Better Workplace

Everything DiSC Workplace® is a classroom training and personalized learning experience that can benefit every person in the organization—regardless of title or position, department, or function—in building more productive and effective relationships at work. It teaches participants to understand themselves and others while learning to appreciate the different priorities, preferences, and values that each individual brings to the workplace. With personalized insights and actionable strategies, participants learn how to adapt to the style of others, ultimately improving engagement, collaboration, and the overall quality of the workplace.

Discover how Everything DiSC Workplace can unlock engagement and inspire effective collaboration in your organization.

Everything DiSC® Management – Inspire Great Managers

Teach managers to successfully engage, motivate, and develop their people.

Everything DiSC® Management is a classroom training and personalized learning experience proven to increase the effectiveness of anyone in a management role. Participants deepen their understanding of themselves, their direct reports, and their managers using the DiSC® model. They also learn how their management style influences their approach to decision-making, time management, and problem-solving. Participants walk away with concrete strategies to help them adapt to the styles of their direct reports, enabling them to bring out the best in their people.

Discover how Everything DiSC® Management can empower your managers to bring out the best in each person on their team.

Everything DiSC® Productive Conflict

Harness the power of conflict by transforming destructive behavior into productive responses.

Everything DiSC® Productive Conflict is a classroom training and personalized learning experience that increases self-awareness around conflict behaviors and helps participants effectively respond to the uncomfortable and unavoidable challenges of workplace conflict. Rather than focus on a step-by-step process for conflict resolution, it offers personalized techniques to curb destructive behaviors so that conflict can become more productive, ultimately improving workplace relationships and results.

Discover how Everything DiSC® Productive Conflict transforms uncomfortable encounters into stronger relationships and results.

Everything DiSC Work of Leaders® – Transform Your Leadership Culture

Create impactful leaders through the process of Vision, Alignment, and Execution.

Everything DiSC Work of Leaders® is a classroom training and personalized learning experience that connects unique leadership styles to real-world demands. It brings together best practices from 300 experts in over 150 organizations, the important work of the most prominent scholars, and over four years of research and development to provide participants with an actionable path toward more effective leadership. One unified model of leadership — Vision, Alignment, and Execution — helps leaders understand their leadership styles and how their tendencies influence their effectiveness in specific leadership situations.

Discover how Everything DiSC Work of Leaders® can help your leaders influence and improve your organization.

Everything DiSC® Sales – Drive Results with Customer-Centric Relationships

Provide salespeople with the skills to adapt to customers’ preferences and expectations.

Everything DiSC® Sales is a classroom training and personalized learning experience designed to help salespeople successfully create customer-centric interactions that improve results. Participants learn how to stretch beyond their natural Sales style to adapt to their customers’ preferences and expectations more effectively — regardless of the customer’s unique buying style. The experience is sales-specific with in-depth information, including tips, strategies, and action plans to help salespeople become more effective.

Discover how Everything DiSC Sales arms your salespeople with the tools they need to improve their effectiveness and deliver better bottom line results.

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Fireside Chats Membership Rapid Fire Consulting Fire Up & Succeed Coaching
Two, 30-Minute Private Coaching Sessions
Monthly Group Mastermind Meetings
Monthly Business Networking Meetings
Monthly Business Training Workshops
Quarterly, 90-Minute Strategy Meetings
Monthly, 60-Minute Planning Meetings
Weekly, 45-Minute Planning & Accountability Sessions
Unlimited Email Support
10% Discount to Fire Up & Lead Workshops
Enrollment / Down payment $150 $1,000 $1,500
Monthly Payment $35/month $350/month $575/month
Length of service & payment Ongoing 4 month arrangement 3, 6 or 9 month arrangements
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Stacy Whaley

Founding CEO

As the Founding CEO of Fire Up & Lead, Stacy Whaley is passionate about her mission of empowering leaders and transforming workplace cultures into enjoyable, healthy, and productive work environments where everyone feels valued, supported, and empowered! 

Stacy started her career at a local utility company, where she began her leadership and personal development journey. Itchy to move up the corporate ladder faster, she took a leap of faith and promotion at another company. She quickly realized how important culture and values were to workplace satisfaction and employee wellbeing.  

She continued to work for different companies; however, her dissatisfaction with leadership grew each year, seeing the same lack of integrity and accountability no matter the industry or size of the company.  Seeing a critical need for leadership skills development, in 2016, she took the bull by the horns and opened her own business, Fire Up and Lead!  Today she’s helping companies and leaders all over the country reach their full potential. 

Like many women she wears a lot of hats besides entrepreneur, she is the proud wife of 24 years, mom of five boys, and the Glamma to two beautiful grand babies.  As a fifth generation Chippewa Fallsian she is passionate about supporting her community and is known to be an equal opportunity volunteerer. She’ll run that 5K, sign up for your golf outing, and buy your fundraising chocolates!  She supports her community as an Election Inspector, an Advisory Board member of the Eau Claire Women’s Business Center and as the Business Resource Chair of the Northwest Wisconsin Junior Achievement. 

  • As a manager for a couple of family medicine clinics we desire to create the best environment for our patients and our employees.  My life has been impacted in a positive way with her abilities and our employees feel it as well. Her understanding of how people work, her ability to help me identify different types of employees, and the tools and resources she offers me are beyond measure.  Stacy is well rounded and full of valuable information to make whoever she works with motivated to be better than they were yesterday.  She has helped me create systems that keep me on task, supports me in areas I need to improve, and stays upbeat and motivated to continue to make a difference for all of us.
    Kari Serum, OakLeaf Clinics – Pine Grove Family Medicine
    Clinic Manager
  • Stacy has an uncanny ability to identify and elicit each team member’s strengths and allow them the opportunity to use then in a collective goal while reinforcing the individual’s effort, creating an environment in which people are made to feel valuable but also accountable for their own contributions. Our group has become much more collaborative and cohesive, yet has been able to individually identify and hone in on areas in which we would like to grow and improve. Stacy also has a wonderful manner of helping to shape a work place culture that is both supportive and rewarding but is based on the basic paradigms of effort, application of ones’ resources and a willingness to serve as part of a team. The symbiosis with which we now function is absolutely due to Stacy’s keen ability to observe, analyze and report back her findings in a way that is both absolutely accurate but sensitively shared such that we all feel a sense of ownership for our individual and collective work product.
    Brenda Crawshaw, The Crawshaw Group
    Founder & CEO of The Crawshaw Group
  • As a small business owner of a busy and ever expanding medical billing company, I have looked to Stacy for guidance with management of all the aspects of my business. From staffing issues to employee time management, she has been extremely knowledgeable and helpful with tips, techniques, and advise.  Even though we only get to meet up virtually a few times a month, Stacy has always been a phone call away for any support I need. I truly believe that she has improved my business, employee productivity and time management for myself and my staff. I would highly recommend her services to anyone looking for guidance and support with leadership, staffing, coaching, etc for their business.
    Andy Fitzgerald, CUUB Management
  • Fireside Chats Masterminds is a great sounding board and is a positive group whenever we meet.  When I face challenges, I know there is an hour where I can let my guard down and not worry. The energy I take from each mastermind meeting helps me get things checked off my list.  

    Kevin Harrington
    Financial Advisor, Northwestern Mutual
  • Stacy Whaley, CEO of Fire Up and Lead, is a dedicated, knowledgeable, and passionate business coach and mentor. She is an educator, cheerleader, and motivator that keeps the focus on you and your business growth. And she does it all with humor and compassion!
    Carol Rudd
    Owner, Healing Choices Oasis
  • Stacy has become an expert mentor and sounding board in all areas of my business. Her services have provided me with valuable tools that have allowed me clarity and peace of mind that when I do start my team, it will be started in the best possible way – a strong foundation and a culture that is unsurpassed. I highly recommend Stacy Whaley at any point in your team building and leadership journey.
    Melissa Kuchlenz
    Owner, Simple Secretary
  • Stacy is just as invested in you as you are in her. She doesn’t give up on you and she believes whole heartedly that you are made for greatness. You gain clarity in where you are headed and she keeps you moving in the direction of growth.
    Lisa Kleist
    Arbonne Consultant

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Mailing Address

Fire Up & Lead, LLC
1152 Hilary Street
Chippewa Falls, WI 54729