Ignite a Cultural Transformation & Empower Your Leaders

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Fire Up & Lead helps entrepreneurs and executives create and lead resilient and high-performing work teams.

We teach leaders how to nurture a workplace where all team members are fully aligned with the vision, know their role and purpose, are allowed to work within their strengths, and who embrace the core values and expectations of the organization.

Imagine the impact a team has when everyone is aligned with a common purpose, has a complete understanding of their role and how they fit in, and where everyone has the communications skills and tools to make it happen!

Nurture Your Leadership Skills

At Fire Up & Lead our purpose is to positively impact communities by transforming the way small businesses lead their organizations. We believe when people are prioritized and when leadership skills are nurtured, organizations can reach their excellence.

Our Core Values at Fire Up & Lead

  • Provide joyful service
  • Embrace a growth mindset
  • Nurture belonging
  • Practice accountability
  • Walk with integrity

As a boutique consulting agency, we help organizations increase employee engagement, navigate conflict management, and improve communication.  We deliver results through customized consulting, training, and coaching programs that are suited for your organization.  We work side by side with CEOs, COOs, CFOs, and HR Executives in the purposeful development of their organizational culture.


Leadership Training

Transform your organization with leadership training. Fire up your employees and grow your team’s productivity by learning how to lead with confidence and skill. Learn how to inspire your employees, encourage them to reach their full potential, and increase their engagement in the workplace. Let us help develop a clear vision for your business that motivates your team to work toward that vision together.

Discover More About Fire Up & Lead’s Leadership Training

Everything DiSC®

Leadership Training with Everything DiSC® – The Culture Catalyst™

Everything DiSC® is an assessment-based learning experience that deepens self-awareness, inspires appreciation of others, and fosters effective collaboration in the workplace. Backed by over 40 years of research and Fire Up & Lead, you can expect customizable solutions that meet your organization’s unique training needs.

Everything DiSC Workplace® – Build a Better Workplace

Everything DiSC Workplace® is a classroom training and personalized learning experience that can benefit every person in the organization—regardless of title or position, department, or function—in building more productive and effective relationships at work. It teaches participants to understand themselves and others while learning to appreciate the different priorities, preferences, and values that each individual brings to the workplace. With personalized insights and actionable strategies, participants learn how to adapt to the style of others, ultimately improving engagement, collaboration, and the overall quality of the workplace.

Discover how Everything DiSC Workplace can unlock engagement and inspire effective collaboration in your organization.

Everything DiSC® Management – Inspire Great Managers

Teach managers to successfully engage, motivate, and develop their people.

Everything DiSC® Management is a classroom training and personalized learning experience proven to increase the effectiveness of anyone in a management role. Participants deepen their understanding of themselves, their direct reports, and their managers using the DiSC® model. They also learn how their management style influences their approach to decision-making, time management, and problem-solving. Participants walk away with concrete strategies to help them adapt to the styles of their direct reports, enabling them to bring out the best in their people.

Discover how Everything DiSC® Management can empower your managers to bring out the best in each person on their team.

Everything DiSC® Productive Conflict

Harness the power of conflict by transforming destructive behavior into productive responses.

Everything DiSC® Productive Conflict is a classroom training and personalized learning experience that increases self-awareness around conflict behaviors and helps participants effectively respond to the uncomfortable and unavoidable challenges of workplace conflict. Rather than focus on a step-by-step process for conflict resolution, it offers personalized techniques to curb destructive behaviors so that conflict can become more productive, ultimately improving workplace relationships and results.

Discover how Everything DiSC® Productive Conflict transforms uncomfortable encounters into stronger relationships and results.

Everything DiSC Work of Leaders® – Transform Your Leadership Culture

Create impactful leaders through the process of Vision, Alignment, and Execution.

Everything DiSC Work of Leaders® is a classroom training and personalized learning experience that connects unique leadership styles to real-world demands. It brings together best practices from 300 experts in over 150 organizations, the important work of the most prominent scholars, and over four years of research and development to provide participants with an actionable path toward more effective leadership. One unified model of leadership — Vision, Alignment, and Execution — helps leaders understand their leadership styles and how their tendencies influence their effectiveness in specific leadership situations.

Discover how Everything DiSC Work of Leaders® can help your leaders influence and improve your organization.

Everything DiSC® Sales – Drive Results with Customer-Centric Relationships

Provide salespeople with the skills to adapt to customers’ preferences and expectations.

Everything DiSC® Sales is a classroom training and personalized learning experience designed to help salespeople successfully create customer-centric interactions that improve results. Participants learn how to stretch beyond their natural Sales style to adapt to their customers’ preferences and expectations more effectively — regardless of the customer’s unique buying style. The experience is sales-specific with in-depth information, including tips, strategies, and action plans to help salespeople become more effective.

Discover how Everything DiSC Sales arms your salespeople with the tools they need to improve their effectiveness and deliver better bottom line results.

Everything DiSC 363® for Leaders – Discover a New Kind of 360

Elevate leadership effectiveness with our dynamic 360-degree feedback tool.

Everything DiSC 363® for Leaders combines the best of 360-degree feedback with the simplicity and power of DiSC®, plus three strategies to put into action immediately. It uses clear visuals and a conversational narrative style to interpret and explain the data, making the report easy to understand and use. Whether an emerging high potential or an experienced executive, participants incorporate critical feedback from direct reports, peers, and bosses into a development plan that is both productive and satisfying, ultimately elevating leadership effectiveness.

Discover how Everything DiSC 363® for Leaders can elevate your organization’s leadership impact.

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Culture Consulting Services

We’re here to help you identify your goals, develop an understanding of the current state of your organization, and get a handle on what’s working and what isn’t. We’ll do this through 1:1 executive interviews, focus group meetings, and surveys. Some areas may need more support and clarity than others, which is why you will receive a truly customized program for you and your team, addressing any of the following specialties:  

  • Workplace Culture 
  • Strategic Planning 
  • Leadership Development 
  • Team Development 

Discover More About Fire Up & Lead’s Consulting Services

Executive Coaching

What is Coaching?

We all know the feeling: you know what you need to do, but you just can’t seem to get yourself there. And that’s okay! Sometimes we need a little extra support and accountability when trying to achieve the next level of personal or professional development. When you hire a Fire Up & Lead coach, you can expect to become laser-focused on your goals and learn how to become a more influential leader. 

Discover More About Fire Up & Lead’s Coaching Services


Fireside Chats Membership Rapid Fire Consulting Fire Up & Succeed Coaching
Two, 30-Minute Private Coaching Sessions
Monthly Group Mastermind Meetings
Monthly Business Networking Meetings
Monthly Business Training Workshops
Quarterly, 90-Minute Strategy Meetings
Monthly, 60-Minute Planning Meetings
Weekly, 45-Minute Planning & Accountability Sessions
Unlimited Email Support
10% Discount to Fire Up & Lead Workshops
Enrollment / Down payment $150 $1,000 $1,500
Monthly Payment $35/month $350/month $575/month
Length of service & payment Ongoing 4 month arrangement 3, 6 or 9 month arrangements
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Stacy Whaley

Founder & Chief Coaching Officer

As the Founder and Chief Coaching Officer of Fire Up & Lead, Stacy Whaley is dedicated to helping business owners and executives ignite a workplace transformation. She works with small and mid-size organizations to define a clear company vision, build high-performing teams, and develop strategies to nurture a healthy workplace environment.  

Stacy has a long background of working in diverse environments, including leadership positions in sales, account management, financial planning, and customer service. Through these roles, she has witnessed both the good and bad of leadership—and it’s these experiences that propelled her to start her leadership development business. 

Stacy and her family—including five boys and two grandchildren—live in Northwestern Wisconsin. As an active volunteer and member of the community, helping others isn’t just her job – it’s her passion. 

  • As a manager for a couple of family medicine clinics we desire to create the best environment for our patients and our employees.  My life has been impacted in a positive way with her abilities and our employees feel it as well. Her understanding of how people work, her ability to help me identify different types of employees, and the tools and resources she offers me are beyond measure.  Stacy is well rounded and full of valuable information to make whoever she works with motivated to be better than they were yesterday.  She has helped me create systems that keep me on task, supports me in areas I need to improve, and stays upbeat and motivated to continue to make a difference for all of us.
    Kari Serum, OakLeaf Clinics – Pine Grove Family Medicine
    Clinic Manager
  • Stacy has an uncanny ability to identify and elicit each team member’s strengths and allow them the opportunity to use then in a collective goal while reinforcing the individual’s effort, creating an environment in which people are made to feel valuable but also accountable for their own contributions. Our group has become much more collaborative and cohesive, yet has been able to individually identify and hone in on areas in which we would like to grow and improve. Stacy also has a wonderful manner of helping to shape a work place culture that is both supportive and rewarding but is based on the basic paradigms of effort, application of ones’ resources and a willingness to serve as part of a team. The symbiosis with which we now function is absolutely due to Stacy’s keen ability to observe, analyze and report back her findings in a way that is both absolutely accurate but sensitively shared such that we all feel a sense of ownership for our individual and collective work product.
    Brenda Crawshaw, The Crawshaw Group
    Founder & CEO of The Crawshaw Group
  • As a small business owner of a busy and ever expanding medical billing company, I have looked to Stacy for guidance with management of all the aspects of my business. From staffing issues to employee time management, she has been extremely knowledgeable and helpful with tips, techniques, and advise.  Even though we only get to meet up virtually a few times a month, Stacy has always been a phone call away for any support I need. I truly believe that she has improved my business, employee productivity and time management for myself and my staff. I would highly recommend her services to anyone looking for guidance and support with leadership, staffing, coaching, etc for their business.
    Andy Fitzgerald, CUUB Management
  • Fireside Chats Masterminds is a great sounding board and is a positive group whenever we meet.  When I face challenges, I know there is an hour where I can let my guard down and not worry. The energy I take from each mastermind meeting helps me get things checked off my list.  

    Kevin Harrington
    Financial Advisor, Northwestern Mutual
  • Stacy Whaley, CEO of Fire Up and Lead, is a dedicated, knowledgeable, and passionate business coach and mentor. She is an educator, cheerleader, and motivator that keeps the focus on you and your business growth. And she does it all with humor and compassion!
    Carol Rudd
    Owner, Healing Choices Oasis
  • Stacy has become an expert mentor and sounding board in all areas of my business. Her services have provided me with valuable tools that have allowed me clarity and peace of mind that when I do start my team, it will be started in the best possible way – a strong foundation and a culture that is unsurpassed. I highly recommend Stacy Whaley at any point in your team building and leadership journey.
    Melissa Kuchlenz
    Owner, Simple Secretary
  • Stacy is just as invested in you as you are in her. She doesn’t give up on you and she believes whole heartedly that you are made for greatness. You gain clarity in where you are headed and she keeps you moving in the direction of growth.
    Lisa Kleist
    Arbonne Consultant

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Contact Info


Mailing Address

Fire Up & Lead, LLC
1152 Hilary Street
Chippewa Falls, WI 54729